’Just Do If: corporate sports slogans and the political economy of ‘enlightened racism‘

Jim McKay

25 citations0/0 files storedDiscourse Studies in the Cultural Politics of Education

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Cultural and political discourse analysis Physical Education and Sports Studies Sports, Gender, and Society

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(1995). ’Just Do If: corporate sports slogans and the political economy of ‘enlightened racism‘. Discourse: Studies in the Cultural Politics of Education: Vol. 16, No. 2, pp. 191-201.

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References

1992Black looks: race and representation 1993Playing in the Dark: Whiteness and the Literary Imagination.2020The Society of the Spectacle 1985Signification, representation, ideology: Althusser and the post‐structuralist debates 1992Playing in the dark: whiteness and the literary imagination 1992Power at play: sports and the problem of masculinity 1990Sport, Men, and the Gender Order Critical Feminist Perspectives 1993White on black: images of Africa and blacks in western popular culture

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2004Physical capital and situated action:a new direction for corporeal sociology 2001Sport and Society 2009The Good and Bad of It All: Professional Black Male Basketball Players as Role Models for Young Black Male Basketball Players 1998`INSIDE SPORT' OR `ON THE MARGINS'?2003That’s Who I Want to be 1997Race Logic and “Being like Mike”: Representations of Athletes in Advertising, 1985–1994

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