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ArticleInformation processing and innovative choice

William T. Ross1991

Article1991

Information processing and innovative choice

William T. Ross · Thomas S. Robertson

12 citations·0/0 files stored·Marketing Letters

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2019Diffusion of Innovations 1 1982Judgment under Uncertainty 1983The diffusion of innovations 1969A New Product Growth for Model Consumer Durables 1984Judgment Under Uncertainty: Heuristics and Biases.1982Judgment under uncertainty: Causality and attribution 1987Dimensions of Consumer Expertise 1976A New Product Growth Model for Consumer Durables

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2017The effect of new product design and innovation on South Korean consumer’s willingness to buy

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Details

Year1991

Typearticle

Published1991-04-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations12

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/bf00436030

openalex_workW1979884576

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