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This comparative study explores the relevance and applicability of the characteristics of entrepreneurs espoused in the western entrepreneurship literature to indigenous entrepreneurs. Using five South Pacific island countries as a case in point, the literature reviewed shows that culture impacts on the characteristics of entrepreneurs from these countries and accounts for differences between the characteristics of the Pacific island entrepreneurs and the characteristics found in the Western entrepreneurship literature. In the light of the influence of culture, perhaps a new list of characteristics that indigenous entrepreneurs in the South Pacific island countries would require to succeed is warranted. An integrative model of cultural dimension and characteristics of Pacific island entrepreneurs is provided. Propositions are advanced for the study of culture as a moderating influence on entrepreneurial characteristics elsewhere, especially indigenous entrepreneurs from developing countries.
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