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Effect of initial selling price on subsequent sales. · Study

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ArticleEffect of initial selling price on subsequent sales.

Anthony N. Doob1969

Article1969

Effect of initial selling price on subsequent sales.

Anthony N. Doob · J. Merrill Carlsmith · Jonathan L. Freedman · Thomas K. Landauer · Soleng Tom

94 citations·0/0 files stored·Journal of Personality and Social Psychology

No readable copy stored yet — this record is metadata only.

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 94 citations exist upstream.

References

2017A Theory of Cognitive Dissonance 1959The effect of severity of initiation on liking for a group.

Cited by

2004Self-affirmation theory: An update and appraisal.2010The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management*2013An appraisal of behavioral price research (part 1): price as a physical stimulus 2000Advertising vs sales promotion: a brand management perspective 2005The dark side of discounts: An inaction inertia perspective on the post‐promotion dip 2004Assessing the impact of a very successful price promotion on brand, category and competitor sales 1977Contextual influences on subjective price perceptions 2010Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Details

Year1969

Typearticle

Published1969-04-01

VenueJournal of Personality and Social Psychology

ISSN-L0022-3514

Languageen

Citations94

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1037/h0027415

openalex_workW1980216429

Links

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