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Managing market intelligence: an Asian marketing research perspective
4 references·1 citing·20 second hop
Managing market intelligence: an Asian marketing research perspective (1999)Managing market intelligence: an Asian ma…Competitive Intelligence 2.0 (2011)Competitive Intelligence 2.0Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Exploring marketing research (1982)Exploring marketing researchMarketing Research (1970)Marketing ResearchThe crucial role of market intelligence in the development of small business marketing capabilities (2020)The crucial role of market in…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru (2022)Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies (2024)Marketization of Data Elements and Enterprise Green Governance Performance: A Quasi‐Natural Experiment Based on Data Trading Platforms (2024)The management control function (1989)Retail service quality and perceived value (1997)Environmental scanning as information seeking and organizational learning (2001)Building corporate social responsibility into strategy (2009)Perceiving, Acting and Knowing (2017)A study of job stress on Job satisfaction among University staff in Malaysia: Empirical study (2009)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1970Marketing Research3,552 cited
  • 1982Exploring marketing research1,030 cited
  • 2011Competitive Intelligence 2.0394 cited

Cited by

  • 2020The crucial role of market intelligence in the development of small business marketing capabilities51 cited

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