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ArticleCustomer value impact of sales contests

Jason Garrett2010

Article2010

Customer value impact of sales contests

Jason Garrett · Srinath Gopalakrishna

20 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1990Zero defections: quality comes to services.1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1987Dimensions of Consumer Expertise 1994Putting the Service-Profit Chain to Work 1996Services Marketing: Integrating Customer Focus Across the Firm 1998Constructive Consumer Choice Processes 1971Book Review: The Theory of Buyer Behavior

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2013Tournament Theory 2014The customer equity implications of using incentives in acquisition channels: A nonprofit application 2019Innovation in Marketing Strategy: A Customer Lifetime Value Approach

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Year2010

Typearticle

Published2010-02-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations20

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/s11747-010-0187-4

openalex_workW1980643765

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