China in the Eyes of Western Travelers as Represented in Travel Blogs

Xu Li · Youcheng Wang

141 citations0/0 files storedJournal of Travel & Tourism Marketing

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Diverse Aspects of Tourism Research Travel Writing and Literature Digital Marketing and Social Media

Abstract

Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on three dominant travel blog websites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of 89 China-related travel blogs. The study identified the most frequently discussed aspects of tourists' experiences in China. The results also indicated that the blog authors had mixed and paradoxical images of China as identified by previous research. Marketing implications for China's tourism development based on the results were discussed.

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2005Three Approaches to Qualitative Content Analysis 2008Qualitative Data Analysis 2000Marketing management: analysis. planning. implementation and control 2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research 1999A model of destination image formation 2007Electronic word-of-mouth in hospitality and tourism management 2004Factors influencing destination image 2007Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach

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