Effects of Sexist Humor on Tolerance of Sexist Events

Thomas E. Ford

198 citations0/0 files storedPersonality and Social Psychology Bulletin

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Social and Intergroup Psychology Gender and Feminist Studies Humor Studies and Applications

Abstract

The results of three experiments supported the hypothesis that exposure to sexist humor increases tolerance of sex discrimination among people high in hostile sexism. The results of Experiment 1 revealed that for participants high in hostile sexism, exposure to sexist jokes led to greater tolerance of a sexist event in comparison to exposure to neutral jokes or nonhumorous sexist communications. The results of Experiments 2 and 3 suggest that the activation of a noncritical mindset presumed to be a natural byproduct of humorous communication is critical for sexist humor to increase tolerance of sex discrimination. When sexist jokes were interpreted in a serious, critical manner, either as a result of explicit instructions (Experiment 2) or contextual cues such as the group membership of the joke teller (Experiment 3), the effects of sexist humor were nullified among participants high in hostile sexism.

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References

1987Self-discrepancy: A theory relating self and affect.1996The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism.2024Jokes and their Relation to the Unconscious 1905 1996Journal of higher education 1965Journal of Experimental Research in Personality 1986Self-discrepancies and emotional vulnerability: How magnitude, accessibility, and type of discrepancy influence affect.1991Prejudice with and without compunction.1993Self-regulation of prejudiced responses: Implications for progress in prejudice-reduction efforts.

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