Online consumer-to-consumer market in China - a study of Taobao

Yu Xu · Panxiang Yue

3 citations0/0 files storedInternational Conference on Educational and Network Technology (ICENT)

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E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Platforms and Economics

Abstract

With the further improvement of C2C e-commerce environment and people's understanding of online shopping, C2C will be acceptable by more and more people. Taking “Taobao” as an example, it analyzes the current development of C2C websites in China as well as existing problems.

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms 2001The Social Cost of Cheap Pseudonyms 2001The Social Cost of Cheap Pseudonyms

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2012Pricing and Investment for Online TV Content Platforms

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