The International Marketing Curriculum: Views from Students

L. W. Turley

33 citations0/0 files storedJournal of Marketing Education

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Higher Education and Employability International Student and Expatriate Challenges

Abstract

The purpose of this study is to analyze undergraduate marketing students™ attitudes toward international marketing as a career and their perceptions about how well prepared they are to enter this arena. A national sample of students indicates that marketing majors are convinced that international marketing will increase in importance in the future, but they also believe that they are not particularly well prepared to choose this as a career. The data also indicate that marketing majors do not speak foreign languages in greater proportion than nonmarketing majors do and may not be learning the languages that businesses would prefer them to know. Implications for universities and the business community are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

1975Journal of International Business Studies 1985The Survey Research Handbook 1976Management Education and Development 1994A Global Survey of International Business Education in the 1990s 1987The Internationalization of the Curriculum 1993Business School Education: Some Thoughts and Recommendations 1994Mission Based Strategies for Internationalizing U.S. Business Schools 1996Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective

Cited by

2018The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey 2002Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences 2014Values-Based Education for Sustainability Marketers 2003Over the Wall: Experiences with Multicultural Literacy 2002International Business Education 2018Differences in accounting students’ perceptions of their development of professional skills

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.