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How effectively do marketing journals transfer useful learning from scholars to practitioners?

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References

1968The Technique of Clear Writing.1,641 cited
1975How to write plain English167 cited

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2005Disseminating academic research information to marketing practitioners

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2021Branding’s academic–practitioner gap: managers’ views21 cited

2007Ethnocentricity in academic marketing journals17 cited

2008Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives17 cited