Transnational communications, attitudes and fan identity: studying Nigeria post-media reform

Abstract

This paper is a report of a quantitative survey of 312 Nigerian football fans to ascertain the relationship between their consumption of transnational media and attitudes towards foreign football and identification with foreign football. Thomas McPhail’s Electronic Colonialism Theory is used as a framework for the study, and thus several claims of the theory are tested in the process. Results of the study show that Nigerian fans have a positive attitude towards foreign football and express significant identification with European football teams and football players. However, there was low identification with European football artefacts leading to questions whether previous studies overstate identification with such artefacts. Importantly, the study also found some demographic correlations with fan attitude and/or identification with foreign football. These important demographic variables are frequency of transnational media usage and gender of the football fan.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 16 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.