Case Writing in a Developing Country: An Indonesian Example

Robert W. Hornaday

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Management and Marketing Education International Student and Expatriate Challenges Business and Management Studies

Abstract

In this article, I describe an English-language case-writing project in Indonesia that produced 12 business cases in 12 months. The use of Indonesian cases increased classroom interest and understanding of business issues. The account provides guidelines that may be useful for those wishing to write English-language cases in other developing countries.

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