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Vom Kundenvorteil über die Value Proposition zum KKV · Study

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ArticleVom Kundenvorteil über die Value Proposition zum KKV

Klaus Backhaus2006

Article2006

Vom Kundenvorteil über die Value Proposition zum KKV

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Marketing and Advertising Strategies Service and Product Innovation Corporate Governance and Management

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References

1981Positioning: The Battle for Your Mind 1999Business Market Management: : Understanding, Creating, and Delivering Value 1992Customer Value Assessment in Business Markets:2000Marketing 2000Grundlagen des Marktprozesses 1985Management Science and Marketing Management 1989Customer Satisfaction: How to Maximize, Measure, and Market Your Company's "Ultimate Product"

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2012Komunikacja marketingowa przedsiębiorstw handlu detalicznego z rynkiem

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Year2006

Typearticle

Published2006-08-01

VenueThexis

ISSN-L0254-9697

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Citations16

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ShelfMarketing and Advertising Strategies

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doi10.1007/bf03249115

openalex_workW1982138938

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