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How to evaluate campaign response — The relative contribution of data mining models and marketing execution
3 references·0 citing·11 second hop
How to evaluate campaign response — The relative contribution of data mining models and marketing execution (2007)How to evaluate campaign response — The r…Business Modeling and Data Mining (2003)Business Modeling and Data Mi…Evaluation of prediction models for marketing campaigns (2001)Evaluation of prediction mode…Estimating campaign benefits and modeling lift (1999)Estimating campaign benefits …Direct Marketing Management (1989)Data mining for direct marketing: problems and solutions (1998)Performance-based variable selection for scoring models (2002)Implementing Neural Networks for Decision Support in Direct Marketing (2004)Business Intelligence from Voice of Customer (2009)Practical expert diagnosis model based on the grey relational analysis technique (2007)Data mining techniques for better decisions in human resource management systems (2008)Forecasting with Big Data: A Review (2015)Configuration of Detection Software: A Comparison of Decision and Game Theory Approaches (2004)Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model (2011)A Data-Driven Approach to Predict Default Risk of Loan for Online Peer-to-Peer (P2P) Lending (2015)
this work references cited by second hop

References

  • 2003Business Modeling and Data Mining91 cited
  • 1999Estimating campaign benefits and modeling lift74 cited
  • 2001Evaluation of prediction models for marketing campaigns37 cited

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