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On the sociocognitive dynamics between categories and product models in mature markets
16 references·8 citing·56 second hop
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References

  • 1993The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster4,985 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 1983Ad hoc categories1,878 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1995Rivalry and the Industry Model of Scottish Knitwear Producers914 cited
  • 1986Basic Content Analysis787 cited
  • 1992Toward a General Theory of Competitive Rationality699 cited
  • 1994A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants659 cited
  • 1999Sociocognitive Dynamics in a Product Market588 cited
  • 1996The Assessment of Alternative Measures of Consumer Expertise437 cited
  • 1987Marketing and Technology: A Strategic Coalignment407 cited
  • 1991Substitution in Use and the Role of Usage Context in Product Category Structures360 cited
  • 1978Review of marketing285 cited
  • 1996Goal-Derived Categories and the Antecedents of Across-Category Consideration210 cited
  • 1999Sociocognitive Dynamics in a Product Market210 cited
  • 2001Dynamic Strategic Thinking

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128 cited

Cited by

  • 2016How Industry Analysts Shape the Digital Future98 cited
  • 2013Emergence of Market Orders: Audience Interaction and Vanguard Influence54 cited
  • 2019Familiarity, Creativity, and the Adoption of Category Labels in Technology Industries39 cited
  • 2019Experientially diverse customers and organizational adaptation in changing demand landscapes: A study of US cannabis markets, 2014–201639 cited
  • 2016The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–200325 cited
  • 2015Digital innovation and changing identities : investigating organizational implications of digitalization12 cited
  • 2008The owner's edge: Brand ownership influences causal maps12 cited
  • 2012Thinking in Business4 cited