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The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic

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References

1955The principle of congruity in the prediction of attitude change.1,700 cited
1959Adverbs as multipliers.228 cited

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1990An Empirical Test of an Axiomatic Model of the Relationship Between Language Intensity and Persuasion122 cited
2004Factors that Influence Recipients’ Appraisals of Hurtful Communication54 cited
1976The effects of language intensity modification on perceived verbal aggressiveness22 cited
2025Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising11 cited
2012The Influence of Perceived Source Credibility on End User Attitudes and Intentions to Comply with Recommended IT Actions6 cited

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