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Abstract This paper explores the relationship between environmental management and productivity in the fruit and vegetable sector. Our empirical analysis focuses on the effect of environmental practices on the value added in horticultural firms of Andalusia. These practices are included in the incentive programmes established by the Common Agricultural Policy on a voluntary basis. Taking the investment in environmental activities as knowledge capital, we propose a specific analysis that evaluates the effect of the factors of the production function on the value added. Our results show a positive overall impact of environmental investment on the product's market value. We conclude that there is a direct link between environmental management and productivity in the sector under study. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.
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