Article2012

Event Quality, Perceived Value, Destination Image, and Behavioral Intention of Sports Events: The Case of the IAAF World Championship, Daegu, 2011

Naehyun Paul Jin · Hyuckgi Lee · Sangmook Lee

167 citations0/0 files storedAsia Pacific Journal of Tourism Research

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Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.

Citations in this library

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1996The Behavioral Consequences of Service Quality 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2001Consumer perceived value: The development of a multiple item scale 1984A Service Quality Model and its Marketing Implications

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