Electronic commerce: the ever-evolving online marketplace

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12 citations0/0 files storedIEEE Communications Magazine

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes: changes that so radically alter customer expectations that they redefine the market or create entirely new markets. To get to this point, organizations need to keep in mind the foundation of their EC strategy. This means a focus on EC infrastructure, strong partnerships, and the core products and structures that drive the way in which online business will be conducted in the millennium, and beyond.

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1999Structure and Macro-Level Impacts of Electronic Commerce: From Technological Infrastructure to Electronic Marketplaces

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2013E-commerce for SMEs: empirical insights from three countries 2002Electronic Commerce Benefits, Challenges and Success Factors in the Australian Banking and Finance Industry 2012Electronic Commerce, Automation and Online Banking in Nigeria 2002Organizing semiconductor companies for electronic commerce 2003Electronic Commerce Issues in the Australian Manufacturing Industry

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