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Customer-adapted coupon targeting using feature selection☆ · Study

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ArticleCustomer-adapted coupon targeting using feature selection☆

Wouter Buckinx2003

Article2003

Customer-adapted coupon targeting using feature selection☆

Wouter Buckinx · Elke Moons · Dirk Van den Poel · Geert Wets

68 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Consumer Market Behavior and Pricing Data Mining and Machine Learning Applications

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References

2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1986A Reference Price Model of Brand Choice for Frequently Purchased Products 1989Reference Effects of Price and Promotion on Brand Choice Behavior 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting 1999The Decomposition of Promotional Response: An Empirical Generalization 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach 1998The Effect of Promotion on Consumption: Buying More and Consuming It Faster 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

Cited by

2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing application 2013Weak signal identification with semantic web mining 2016Online airline ticket purchasing: Influence of online sales promotion type and Internet experience 2003Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market 2007

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2002Analysis of Sales Promotion Effects on Household Purchase Behaviorthesis · 10 shared references 1996Measuring the Dynamic Effects of Promotions on Brand Choicearticle · 6 shared references 2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotionsarticle · 6 shared references 1989Sales promotion: The long and the short of itarticle · 5 shared references 1992The Effect of Price Promotions on Variability in Product Category Salesarticle · 5 shared references 2004The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goodsarticle · 5 shared references

Details

Year2003

Typearticle

Published2003-12-02

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations68

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2003.10.009

openalex_workW1985339451

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The pragmatic quality of Resources- Events-Agents diagrams: an experimental evaluation

2013Customer Churn Prediction in Telecommunication A Decade Review and Classification

2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength

2020A two-stage model for forecasting consumers’ intention to purchase with e-coupons