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ArticleAuthenticity and the textual persona: postmodern paradoxes in advertising narrative

Barbara B. Stern1994

Article1994

Authenticity and the textual persona: postmodern paradoxes in advertising narrative

Barbara B. Stern

161 citations·0/0 files stored·International Journal of Research in Marketing

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1975How To Do Things With Words 1969Speech Acts: An Essay in the Philosophy of Language 1989Studies in the Way of Words 1970Speech Acts: An Essay in the Philosophy of Language.2005Expression and meaning studies in the theory of speech acts 2003A Poetics of Postmodernism 2008A glossary of literary terms 1989Critical terms for literary study

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Year1994

Typearticle

Published1994-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations161

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1016/0167-8116(94)90014-0

openalex_workW1985378424

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