A Study of the Effects of Culture on Refrigerator Design: Towards Design for Culture

Abstract

In designing products, the needs and values of customers in foreign countries differ as influenced by their respective cultures. The authors present a new aspect to be considered in designing: Design for Culture. A case study is presented of the effects culture has on the design of refrigerators in regions of the world including United States, Europe, Japan, and Developing Countries such as Brazil.

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