Article1987

Effects of Trend and of Profit or Loss on the Tendency to Sell Stock

Stanley Schachter · Robert Ouellette · Barry Whittle · William Gerin

18 citations0/0 files storedBasic and Applied Social Psychology

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Decision-Making and Behavioral Economics Financial Markets and Investment Strategies Financial Literacy, Pension, Retirement Analysis

Abstract

The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant—when compared with a no-gain situation—a loss has no impact on selling behavior, whereas a profit markedly increases selling.

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1973A Random Walk Down Wall Street

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2003Coexistence of disposition investors and momentum traders in stock markets: experimental evidence 2003"What Goes Up Must Come Down"-How Charts Influence Decisions to Buy and Sell Stocks 2004Theory of behavioural finance and its application to property market: a change in paradigm.2002"Buy on the Rumor:" Anticipatory Affect and Investor Behavior 2021Learning when to wait and when to act 2015Finanzpsychologie 2007Finanzpsychologie

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