A Comparison of Alternative Optimal Models of Advertising Expenditures: Stock Adjustment Vs. Control Theoretic Approaches

Hiroki Tsurumi

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Abstract

Hiroki Tsurumi, A Comparison of Alternative Optimal Models of Advertising Expenditures: Stock Adjustment Vs. Control Theoretic Approaches, The Review of Economics and Statistics, Vol. 55, No. 2 (May, 1973), pp. 156-168

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References

1965The Distributed Lag Between Capital Appropriations and Expenditures 1976Optimal Advertising Policy Under Dynamic Conditions 1967Optimal Investment Policy and the Flexible Accelerator 1965The Measurement of Cumulative Advertising Effects 1976Advertising and Cigarettes 1960On a Family of Lag Distributions 1976Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges 1962The Demand for Capital Goods by Manufacturers: A Study of Quarterly Time Series

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