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ArticleStrategic Planning and Policy

Peter D. Bennett1979

Article1979

Strategic Planning and Policy

Peter D. Bennett · William R. King · David I. Cleland

190 citations·0/0 files stored·Journal of Marketing

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Strategic Planning and Analysis Marketing and Advertising Strategies Business Strategies and Innovation

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1987Rigor and practical usefulness of research in strategic management 1990Shifting gears: Enabling change in corporate aggressiveness 1987Planning System Success: A Conceptualization and an Operational Model 1987Planning system characteristics and planning effectiveness 1983So what is strategy?1998Mission Statement Rationales and Organizational Alignment in the Not-for-Profit Health Care Sector 1997Industrial firms and the power of mission 1981Environmental scanning and forecasting in strategic planning—the state of the art

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Year1979

Typearticle

Published1979-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations190

Files0 public / 0

ShelfStrategic Planning and Analysis

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doi10.2307/1250749

openalex_workW1985774604

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