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ArticleUsing the Internet to Enhance Global Strategy

George S. Yip2005

Article2005

Using the Internet to Enhance Global Strategy

George S. Yip · Anna M. Dempster

53 citations·0/0 files stored·European Management Journal

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International Business and FDI Outsourcing and Supply Chain Management Globalization, Economics, and Policies

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References

1999Bundling Information Goods: Pricing, Profits, and Efficiency 1986Changing Patterns of International Competition 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation 1993An Analysis of the Market Share-Profitability Relationship 1993Total global strategy: Managing for worldwide competitive advantage 1999Getting real about virtual commerce.1994Exploiting globalization potential: U.S. and japanese strategies 1999The organization of the future: Strategic imperatives and core competencies for the 21st century

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2007Cultural adaptation in cross border e-commerce: A study of German companies 2018The influence of cultural intelligence on intention of internet use 2010Determinants of online buyer trust. A comparison with the auction system 2014How Can E-Vendors Create Trust in B2C and C2C Contexts?

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Year2005

Typearticle

Published2005-02-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations53

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/j.emj.2004.12.005

openalex_workW1985806589

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