Gender in Magazine Advertising: Skin Sells Best

Mary J. Thompson

51 citations0/0 files storedClothing and Textiles Research Journal

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Media, Gender, and Advertising Fashion and Cultural Textiles Gender, Feminism, and Media

Abstract

This study involves an analysis of 2007 fashion advertisements published in Gentlemen's Quarterly (GQ) and Vogue between 1964, at the beginning of the sexual revolution, and 1994, to see if there were changes in the use of sexual attire and nudity. The analysis indicates that this use increased in GQ, as well as Vogue, suggesting that the sexual objectification of both men's and women's bodies increased over the forty-year period.

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References

1995Gender Play: Girls and Boys in School.1978Decoding Advertisements: Ideology and Meaning in Advertising 1982Feminism, Marxism, Method, and the State: An Agenda for Theory 1994Gender Play: Girls and Boys in School.1992Fashion, Culture, and Identity 2000Stiffed: the betrayal of the American man 1985Images of Ourselves: The Good Life in Twentieth Century Advertising 1997The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited

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2010Interacting Like a Body 2018Men and masculinity in men's magazines: A review 2015Anything but Real: Body Idealization and Objectification of MTV Docusoap Characters 2016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements 2017What do we know about fashion advertising? A review of the literature and suggested research directions 2017Sexual appeal in print media advertising: effects on brand recall and fixation time

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