Speech communication training needs in the business community

Michael S. Hanna

34 citations0/0 files storedCentral States Speech Journal

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Communication Studies and Media Higher Education and Employability Management and Marketing Education

Abstract

Gradual changes in academic programs for career oriented instruction have produced important pedagogical questions. Researchers attempting to answer the questions have based their research on the wrong assumptions. This research asked a different audience about “trouble” instead of “importance,” and used language familiar in the business community with dramatically different results. Based on this research, tentative conclusions may be drawn about what communication skills we should teach career oriented students.

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2017A Chronicle of Higher Education

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1989National preferences in business and communication education 1984Research in communication and instruction: Categorization and synthesis 1995The Impact of Organizational Structure and Supervisory Listening Indicators on Subordinate Support, Trust, Intrinsic Motivation, and Performance 1989Comparison of Managerial Communication Patterns in Small, Entrepreneurial Organizations and Large, Mature Organizations 2005The Case for Fundamentals of Oral Communication 1983Career‐bound communication education: A needs analysis 1989The Impact of Marketing Debates on Oral Communication Skills 1981Alumni perspectives on speech communication training: Implications for communication faculty

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