User acceptance of ‘near field communication’ mobile phone service: an investigation based on the ‘unified theory of acceptance and use of technology’ model

Kai-Ying Chen · Meng‐Lin Chang

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Technology Adoption and User Behaviour RFID technology advancements Health, Technology, Consumer Behavior

Abstract

Near-field communication (NFC) is a technology with service applications that include location-based service, mobile payment, peer gaming, and targeted advertising. Using the unified theory of acceptance and use of technology model, this study explores the factors that affect consumer acceptance of mobile phones with built-in NFC capability. The results indicate that Effort Expectancy has a positive effect on Performance Expectancy. Also, Performance Expectancy and Social Influence have a positive effect on Attitude Toward Use of Technology, but Anxiety has a negative effect on it. Finally, Attitude Toward Use of Technology is more significant than Facilitating Conditions in affecting Behavioral Intention.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003User Acceptance of Information Technology: Toward A Unified View1 1988Structural equation modeling in practice: A review and recommended two-step approach.2000Structural Equation Modeling and Regression: Guidelines for Research Practice 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1995Assessing IT Usage: The Role of Prior Experience 1996Applications of structural equation modeling in marketing and consumer research: A review

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