Community creation by means of a social media paradigm

Isuru Fernando

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Knowledge Management and Sharing Organizational Learning and Leadership E-Learning and Knowledge Management

Abstract

Purpose The purpose of this paper is to present a case study from which a framework for the purposeful building of knowledge communities by means of social media is formulated. Design/methodology/approach The approach first takes the form of a literature review. Based on a review of literature as well as on various data sets and surveys within the case study organisation, a social media tool is developed and implemented as a platform to build a knowledge community. Findings That there is a need for more information by means of practical experimentation in the current literature. In addition to this, eight steering points for constructing a framework of best practice in the purposeful creation of knowledge communities are submitted. Research limitations/implications The above‐mentioned points are still undergoing field evaluation and further analytics is been undertaken. Originality/value The paper provides detail into a social media campaign. Further corporations will be able to build on the findings to construct a framework for the purposeful creation of communities facilitated by social media technologies.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 1991Situated Learning 1991The fifth discipline, the art and practice of the learning organization 1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation 2001Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 1987Science in action : how to follow scientists and engineers through society 1991Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation 1995Structural Holes: The Social Structure of Competition

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