Issue and Personality Information In Newspaper Political Advertising

Thomas A. Bowers

17 citations0/0 files storedJournalism Quarterly

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

Abstract

Study of political advertisements in largest dailies in 23 states shows nearly half of statements are about issues. Ads for congressional and minor party candidates emphasize issues less.

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2004Handbook of Political Communication Research 1984Recall of Information from Political Advertising

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