Comparison of novice and expert evaluations of apparel design illustrations using the consensual assessment technique

Abstract

Creativity assessment in apparel design is limited in scope and application. The purpose of this investigation is (1) the procedural use of the consensual assessment technique (CAT) when evaluating fashion design illustrations, (2) the internal consistency reliability of creativity and technical quality scales with expert and novice raters, and (3) the differences between expert and novice ratings on creativity and technical quality. The CAT provided a valid and reliable creativity assessment instrument for apparel design evaluation. Results indicate significant relationships between the ratings for both creativity measures (r (30) = .83, p < .001) and technical quality measures (r (30) = .78, p < .001). Yet, domain experience of raters was not significant in comparison. Therefore, apparel design evaluation can be completed by a combination of experts and novice raters effectively; however, the number of raters used is a critical methodological need. Educators integrating evaluation procedures of creative thinking into current courses and curricula can use assessment strategies for creativity evaluation.

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