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ArticleOptimal multiple-objective marketing strategies

Stephen S. Bell1992

Article1992

Optimal multiple-objective marketing strategies

Stephen S. Bell · Gregory S. Carpenter

12 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1974Judgment under Uncertainty: Heuristics and Biases 2000Marketing management: analysis. planning. implementation and control 2017Judgment under Uncertainty 1988Contingent weighting in judgment and choice.1980Design and marketing of new products 1989Consumer Preference Formation and Pioneering Advantage 1982Product policy : concepts, methods, and strategy 2008Defensive Marketing Strategies

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2009Empirical investigation of channel reactions to brand introductions

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Year1992

Typearticle

Published1992-10-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations12

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00993922

openalex_workW1986993977

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