SOCIAL WORKER PERCEPTIONS OF THE PORTRAYAL OF THE PROFESSION IN THE NEWS AND ENTERTAINMENT MEDIA: AN EXPLORATORY STUDY

Carole B. Zugazaga · Ray Surette · Monica Mendez

82 citations0/0 files storedJournal of Social Work Education

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Social Work Education and Practice Media Studies and Communication Science Education and Perceptions

Abstract

This exploratory study describes social workers' perceptions of the depiction of the social work profession found in the news and entertainment media. A random sample of 665 MSW social workers who were members of the Florida Chapter of the National Association of Social Workers were surveyed regarding how they felt the profession was depicted in the news and entertainment media on a set of paired adjectives comprising 9 semantic differential scales. Findings showed that these social workers perceived the profession to be depicted negatively in both news and entertainment media. Implications for social work educators are discussed.

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1996Who We Are: A Second Look 2004The Public's Perception of Social Work: Is It What We Think It Is?

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