Electronic Commerce as a Business Strategy: Impact in Consumption Habits in Hermosillo, Sonora's Inhabitants.

Abstract

Many companies have recognized the importance of developing an online platform with the objective of having a higher interaction with the client, and influence them in the electronic commerce, through the buying process. The adoption of electronic commerce strategies in the Mexican industry has not been widely studied; a literature review shows the lack of it in this ambit, reason why was interesting to realize this investigation, specially, to apply it to Hermosillo, Sonora's inhabitants to identify the behavior and consumption habits, through electronic commerce, for which was necessary to answer the questions related to the level of adoption and interaction of companies with consumers, through electronic commerce as a new business opportunity. A main result was that the 71.9% of population surveyed do not use the Internet for e-commerce because they are afraid of frauds and for data and personal information protection, while the 28.1% uses it for saving money and time. Having an online platform helps organizations to increase their potential clients and reach markets at a distance of their geographic ambit, with a service 24 hours a day, seven days a week.

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