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Managing the change from marketing planning to customer relationship management · Study

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ArticleManaging the change from marketing planning to customer relationship management

Merlin Stone1996

Article1996

Managing the change from marketing planning to customer relationship management

Merlin Stone · Neil Woodcock · Muriel Wilson

172 citations·0/0 files stored·Long Range Planning

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Governance and Management

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2014The role of social network websites in the consumer–brand relationship 2009Factors influencing repeat visits to a destination: The influence of group composition 2011The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan 2009Customer Relationship Management: A Strategic Perspective 2006How can the Web help build customer relationships?2001Managing customer relationships through E-business decision support applications: a case of hospital–physician collaboration 2003Tailoring e‐service quality through CRM 2006The relationship between a satisfactory in-store shopping experience and retailer loyalty

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Year1996

Typearticle

Published1996-10-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations172

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0024-6301(96)00061-1

openalex_workW1987444719

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