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Operationism emerged as a particularly important idea in the psychology of the 1930s. The historical, social, and intellectual factors which enhanced its acceptance are discussed with an eye to understanding the reasons for the rapidity and fervor of its adoption. Changes to psychology's version(s) of operationism are documented to demonstrate that the position underwent significant revision in the decade following its introduction. It is argued that the factors responsible for the original acceptance of the idea are, in part, responsible for the surprising longevity of the position.
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