Celebrity 2.0: The Case of Marina Abramović

Abstract

How have social media changed celebrity and fandom? Using the case study of Marina Abramović, whose 2010 live performance at the Museum of Modern Art catapulted her into celebrity, “Celebrity 2.0” presents four theses about celebrity in order to identify which features of modern celebrity have remained fairly constant for over a century and which have been significantly altered by the advent of digital media.

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