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Consumer Packaged Goods in the United States: National Brands, Local Branding
16 references·16 citing·54 second hopsampled
Consumer Packaged Goods in the United States: National Brands, Local Branding (2007)Consumer Packaged Goods in the United Sta…Socio‐economic distance and spatial patterns in unemployment (2002)Socio‐economic distance and s…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…How Promotions Work (1995)How Promotions WorkDictionary of marketing terms (1995)Dictionary of marketing termsMultimarket Contact and Collusive Behavior (1990)Multimarket Contact and Collu…A Meta-Analysis of Applications of Diffusion Models (1990)A Meta-Analysis of Applicatio…A Meta-Analysis of Applications of Diffusion Models (1990)A Meta-Analysis of Applicatio…The Role of Attitude Accessibility in the Attitude-to-Behavior Process (1989)The Role of Attitude Accessib…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Multiple point competition (1985)Multiple point competitionLimits for the Precision and Value of Information from Dependent Sources (1985)Limits for the Precision and …How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance (2020)How within-country consumer p…Company Worth Keeping: Personal Control and Preferences for Brand Leaders (2019)Company Worth Keeping: Person…The Formation of Consumer Brand Preferences (2017)The Formation of Consumer Bra…Measuring and Understanding Brand Value in a Dynamic Model of Brand Management (2017)Measuring and Understanding B…Distribution and Market Share (2013)Distribution and Market ShareSpatiotemporal Allocation of Advertising Budgets (2011)Spatiotemporal Allocation of …Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension (2011)Perceptions versus performanc…Forecasting (aggregate) demand for US commercial air travel (2010)Forecasting (aggregate) deman…Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling (2010)Early Marketing Matters: A Ti…An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets (2010)An Empirical Analysis of Asso…General alliance experience, uncertainty, and marketing alliance governance mode choice (2009)General alliance experience, …Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data (2009)Factors influencing olive oil…Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment (2009)Characterising the deal-prone…Channel Pass-Through of Trade Promotions (2009)Channel Pass-Through of Trade…Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category (2008)Estimating Demand Heterogenei…Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding (2007)Consumer Packaged Goods in Fr…The Theory of Buyer Behavior (1971)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dimensions of Consumer Expertise (1987)Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates. (1994)Relations among the Implicit Association Test, Discriminatory Behavior, and Explicit Measures of Racial Attitudes (2001)Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation. (2006)Specification Tests in Econometrics (1978)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Introduction and Performance of Store Brands (1995)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Industrial Market Structure and Economic Performance. 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References

  • 1990Multimarket Contact and Collusive Behavior1,304 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1995How Promotions Work655 cited
  • 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process611 cited
  • 1997Why Store Brand Penetration Varies by Retailer589 cited
  • 1990A Meta-Analysis of Applications of Diffusion Models583 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1995Dictionary of marketing terms494 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2002Socio‐economic distance and spatial patterns in unemployment370 cited
  • 1990A Meta-Analysis of Applications of Diffusion Models325 cited
  • 1985Multiple point competition319 cited
  • 1985Limits for the Precision and Value of Information from Dependent Sources

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303 cited

Cited by

  • 2009General alliance experience, uncertainty, and marketing alliance governance mode choice88 cited
  • 2010An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets81 cited
  • 2010Forecasting (aggregate) demand for US commercial air travel79 cited
  • 2019Company Worth Keeping: Personal Control and Preferences for Brand Leaders77 cited
  • 2011Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension76 cited
  • 2010Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling72 cited
  • 2009Channel Pass-Through of Trade Promotions64 cited
  • 2017Measuring and Understanding Brand Value in a Dynamic Model of Brand Management58 cited
  • 2013Distribution and Market Share58 cited
  • 2008Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category50 cited
  • 2009Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data46 cited
  • 2017The Formation of Consumer Brand Preferences42 cited
  • 2007Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding42 cited
  • 2011Spatiotemporal Allocation of Advertising Budgets41 cited
  • 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
  • 2020How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance39 cited