MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS

William S. Piper · Louis M. Capella

15 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and task participation are the three dependent variables. The results show that different demographic characteristics account for changes in MGS attitudes and behaviour towards the grocery shopping task. Proposes implications for strategy development.

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References

1983Advances in Consumer Research 1992International Journal of Retail & Distribution Management 1985The New Demographics and Market Fragmentation 1986Towards a typology of shoppers 1991THE GROCERY SHOPPER – IS HE DIFFERENT?

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2012Rolling in the aisles: a comparative study of male and female grocery shopper typologies 2016Grocery shopping, a one man job? Understanding the single shopper

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