Ethnic inclusiveness in public relations textbooks and reference books

Marilyn Kern‐Foxworth

8 citations0/0 files storedHoward Journal of Communications

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Public Relations and Crisis Communication Media Studies and Communication Communication Studies and Media

Abstract

This article examines the representation of minorities in public relations textbooks and reference books used on college campuses during the last decade (1979–1988), A total of 60 books, comprising 21,841 pages, were examined. Of those pages, 152 (0.7%) contained information about non‐whites or issues affecting their various groups. A total of 85 authors either wrote or edited the 60 books examined. Of that total only 1 (1.2%) non‐white author was found. The researcher concluded that the representation of ethnic groups in public relations texts was dismally low.

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References

1984Journalism monographs 1987Communicating Racism: Ethnic Prejudice in Thought and Talk 1988Communicating Racism: Ethnic Prejudice in Thought and Talk 1985Minorities and Media: Diversity and the End of Mass Communication 1972How to find and measure bias in textbooks 1986Changes in Stereotypes: Blacks and Whites in Magazine Advertisements 1987AEJMC: 75 Years in the Making--A History of Organizing for Journalism and Mass Communication Education in the United States. Journalism Monographs Number 104.

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2019Harmonious public relations: a deconstruction of U.S.-based public relations textbooks

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