Implementing the unrelated product strategy

Kenneth N. M. Dundas · Peter Richardson

132 citations0/0 files storedStrategic Management Journal

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Business Strategies and Innovation Corporate Finance and Governance Management and Organizational Practices

Abstract

Abstract There has been considerable debate over the viability of the unrelated product, or conglomerate strategy. The financial arguments for and against its viability are well known. However, the administrative imperatives for its successful implementation have not been well investigated. The paper argues that there are a number of critical administrative contingencies for successful implementation of this strategy which only a few unrelated product firms have recognized. These concern policies dealing with acquisition, divestment, portfolio structure, management and organization. The paper discusses each in turn, describing specific instances of success and failure to illustrate the major points of the argument.

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References

1976Markets and Hierarchies: Analysis and Antitrust Implications.1976Educational Organizations as Loosely Coupled Systems 1975Strategy, structure, and economic performance 1981Performance differences in related and unrelated diversified firms 1973Business policy: teaching and research

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