Direct regression, reverse regression, and covariance structure analysisClaes Fornell, Byong‐Duk Rhee, Youjae Yi1991-08-01articleMarketing Letters58 citationsgreenNo readable copy stored yet — this record is metadata only.Psychometric Methodologies and TestingMarketing and Advertising StrategiesConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 58 citations exist upstream.References1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry1985Sources of Market Pioneer Advantages in Consumer Goods Industries1988Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries