Many English adjectives form the comparative in two ways, so that, for instance,prouderoccurs alongsidemore proud. The availability of several forms raises the general questions of when and why speakers choose one variant over the other. The aim of this article is to identify factors of language structure and language use that underlie the comparative alternation and to determine their relative strengths on the basis of data from the BNC through a logistic regression analysis. The results suggest that the alternation is primarily governed by phonological factors, but that syntax and frequency of usage are of importance as well.
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