Manipulation of Infant‐Like Traits Affects Perceived Cuteness of Infant, Adult and Cat Faces

Abstract

Abstract Physical traits that are characteristic of human infants are referred to as baby‐schema, and the notion that these affect perception of cuteness and elicit care giving from adults has a long history. In this study, infant‐similarity was experimentally manipulated using the difference between adult and infant faces. Human infant, human adult and cat faces were manipulated to look more (human) infant‐like or adult‐like. The results from the current study demonstrate the impact of infant‐similarity on human adults' perception of cuteness across the three different types of face. The type of face had a large impact on perceived cuteness in line with the expected infant‐similarity of the images. Infants and cats were cutest while adults were less cute. The manipulations of infant‐similarity, however, had similar effects on the perception of cuteness across all three types of face. Faces manipulated to have infant‐like traits were rated as cuter than their equivalents manipulated to have adult‐like traits. These data demonstrate that baby‐like traits have a powerful hold over human perceptions and that these effects are not simply limited to infant faces.

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