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Averaging versus summation in composite ratings of complex social stimuli.

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References

1962Statistical principles in experimental design.27,183 cited
1961FORMING IMPRESSIONS OF PERSONALITY2,100 cited
1955The principle of congruity in the prediction of attitude change.1,718 cited
1965Averaging versus adding as a stimulus-combination rule in impression formation.580 cited
1962Application of an Additive Model to Impression Formation219 cited
1964Summation versus balance in attitude organization and change.128 cited

Cited by

1980Attention and weight in person perception: The impact of negative and extreme behavior.1,535 cited
1971Integration theory and attitude change.934 cited

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