Pop Goes Politics

Edwin Diamond · MARTHA McKAY

35 citations0/0 files storedAmerican Behavioral Scientist

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Media Studies and Communication Social Media and Politics Rhetoric and Communication Studies

Abstract

The 1992 presidential race saw the candidates, in particular Bill Clinton and Ross Perot, use unorthodox means of reaching and reading the electorate. Not only did they give a high profile to “800” numbers, but the candidates also went hunting for votes through nontraditional forums such as Larry King Live and call-ins on other shows, Arsenio, and MTV news and specials. This article examines what these “soft” formats did to the political discourse and what the discourse did to the formats.

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