Examining the influence of demographic factors on internet users' information privacy concerns

Abstract

One of the key factors affecting the growth of e-commerce is the lack of Internet users' confidence in online information privacy. Despite the importance of understanding the nature of the Internet users' concerns for information privacy, this topic is considered by many to be in the nascent stage. To fill the gap in the literature, this study examines the influence of demographic factors on Internet users' concerns for information privacy. Based on an empirical survey of 199 Internet users it was found that certain demographic factors, namely age, education and income level influence Internet users' concerns for information privacy. Others factors such as gender and Internet experience were found to have no influence. The implications of these and other findings are discussed.

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