Emerging markets and the internationalisation of retailing: the Brazilian experience

Nicholas Alexander · Marcelo de Lira e Silva

57 citations0/0 files storedInternational Journal of Retail & Distribution Management

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International Business and FDI Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

This paper considers the development of emerging retail markets with particular reference to Brazil. The South American region has only relatively recently seen the level of international retail interest previously seen in other global regions such as East Asia. The paper considers the development of retailing in Brazil and the impact of internationally derived innovation and direct international retail activity in the market. It considers concepts of retail internationalisation in the light of the Brazilian experience. The paper highlights important issues with respect to South America’s place in the evolution of global retailing.

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References

2000Shopping values of russian consumers: the impact of habituation in a developing economy 2000Psychic distance and the performance of international retailers – A suggested theoretical framework 1989The Internationalisation of Retailing 1990Retailers and International Markets: Motives for Expansion 1988RETAILING WITHOUT FRONTERS 1993Temporal trends in the internationalization of British retailing 1997Retailing Without Frontiers 1996Retailing in Thailand

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